The BizMagic Team
Who We Are and How We Work (for you)!
While BizMagic LLC was started as a solopreneur venture by Patti Meyer, it has excitingly grown into a team of women all coming together each with our own special skills and talents and the same desire to help other solopreneurs and entrepreneurs excel in their businesses!
The team is led by Founder and CEO, Patti Meyer; supported by Client Managers, Adriana, Dawn, Megan, Meghan, and Varalaxmi; and all tasks executed by the entire team, depending on where their strongest skills lay. This structure ensures that you not only feel like you are the only (or at least most important) BizMagic client, but that you also receive the best support as each of your business’ needs are assessed and delegated for the best and most efficient results!
Read on to learn some fun facts about each of us
Patti: CEO & Founder
INFJ-A | Kolbe A: 7-5-3-5 | Enneagram 2
Currently living in Frisco, Texas (though from San Francisco, her heart’s home), Patti spends the majority of her time working on BizMagic (not only because it’s her baby and dream business, but also because she’s a serious business and tech nerd and loves what she does). She excels at the back-end tech of businesses, especially platform set-up and website design and gets the most excited when she has the opportunity to do higher-level brainstorming and business strategy sessions with BizMagic’s clients.
When Patti’s not working on her business, she is snuggling and playing with her two sweet kitties (Woodrow and Lucy, who are guaranteed to make occasional Zoom meeting appearances), making anything she can (crocheted items, jewelry, tea, candles, tasty food, etc.), and doing some tv show bingeing. Learn more about Patti here.
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Adriana
OPERATIONS MANAGER & CLIENT MANAGER
Kolbe A: 7-7-2-4
With BizMagic since April 2020Adriana resides in New Jersey, and as a Client Manager with BizMagic, she works directly with BizMagic clients to make sure they have all of the support they need and all of their tasks and projects are delegated throughout the BizMagic team in the most optimal way! She also is a whiz at graphic design, research, and keeping administration humming.
Adriana is a former high school English teacher and loves to binge watch tv shows. When she feels like being outdoorsey, hiking is her go to! But Adriana describes herself mostly as a house cat who loves the comfort of home.
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Katelynn
CLIENT MANAGER & BUSINESS ASSISTANT
With BizMagic since February 2021Katelyn was born and raised in Minnesota and is new to the BizMagic team. She recently moved back from North Carolina, after 8 years, while her husband served his country. While she is new to the VA world, she loves a challenge and learning new things. The tasks Katelyn enjoys are creating graphics on Canva, scheduling social media for clients, and any other admin work that needs to get done, while dipping her toe into Tech VA work.
When she is not working for BizMagic you can find her chasing after her two-year-old daughter, Avery, doing some crafts on the Cricut, or doing any outdoor activity. Hiking and gardening are her favorites! She also enjoys cooking up something delicious for her family!
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Lacey
CLIENT MANAGER
With BizMagic since June 2024Now a desert dweller, Lacey traded the snow and pines of Michigan for the dirt and cacti of Arizona. She joins BizMagic with over a decade of experience in marketing, creative directing, and project management, and her passion lies in supporting women and LGBTQ+ business owners in streamlining their operations and finding new levels of success.
When she’s off the clock, this wanderer spends her time hiking through nature, flowing on her yoga mat, pouring her creativity onto a canvas or into a notebook, and escaping into a fantasy novel or an open-world RPG. She also loves to travel with her husband, Mike, and cuddle at home with their boxer, Brutus.
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Megan
CLIENT MANAGER
Enneagram 9
With BizMagic since December 2020Coming straight from New Hampshire, Megan has been with BizMagic for two years, growing her skills and upping her game on a regular basis! Not only is Megan a virtual pro, but prior to her time the VA world, Megan had been in hospitality management for many years and enjoys social media, research, graphic design, and administrative organization.
Southern California born and raised, when Megan is not working you can find her chasing around her daughter Elizabeth (5), crafting, or reading a book. Her family loves to spend their weekends road tripping around gorgeous New England.
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Nikki
CLIENT MANAGER
With BizMagic since October 2024Nikki joins BizMagic from the art town Berea, Kentucky as a Client Manager.
With a knack for building relationships and strategy, she loves taking in the "big picture" view.
Nikki has a background of working with non-profits and small businesses in marketing and project management roles. In addition to her work at BizMagic, she loves seeing the lightbulb moments when her students make new connections between their marketing courses and the real world.
In another life, Nikki would be a musician making ends meet as a bartender or barista. But for now, she enjoys local coffee shops and open mic nights in her free time. -
Varalaxmi
CLIENT MANAGER
With BizMagic since June 2020Varalaxmi lives in New Jersey and is a certified Digital Business Manager. Some of her top and favorite skills that she brings to the table are back-end tech and systems along with video editing and social media scheduling.
Outside of her tech and operations work, Varalaxmi is a full time mom who also loves adventures and traveling. Her best so far has been skydiving in Long Island and Sea Walking in Bali. She was brought up in a city called Mumbai in India and she loves eating and cooking Indian Food. In her free time, you will find her meditating, reading books, or finding new Indian recipes on youtube.
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Brian
FRACTIONAL CFO
Brian is a Multi-Unit Operations Leader with decades of experience in leading business operations with a detailed eye on the importance of numbers. In his most recent role as District Customer Service Manager, Brian led direct employee and leadership training, people processes, as well as business analysis and the continuous improvement of customer-focused operations and programs to drive sales and service culture across a district of up to 24 stores and their individual profit centers supporting annual revenues of $120MM.
When not busy taking businesses to the next level, Brian can be found living in Frisco, TX, diligently preparing for his annual Halloween spectaculars, watching football, and spending time with his wife, two children, and golden doodle.
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Abby
DIGITAL COPY VA
With BizMagic since October 2023Abby joins BizMagic from Atlanta, Georgia, where the bustling city life has introduced her to good eats and an abundance of traffic. Although new to the copywriting world, Abby’s passion for creativity and storytelling has always been present. She loves connecting with her audience to build a relationship, while also focusing on the details to make sure her writing is personalized to the reader. Abby strives to make a difference in the world, one word at a time.
Outside of work, Abby loves to be active, whether that’s hitting the gym, playing soccer, or going for long, peaceful walks. When she’s not out and about, Abby loves the comfort of her own home. She can never get enough of cuddling up with her two sweet kitties and a hot cup of coffee, reading a page-turning mystery book, or lighting fall-scented candles.
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Keriann
CONTENT MANAGER & MARKETING ASSISTANT
With BizMagic since July 2022Keriann joins BizMagic from the Finger Lakes area of New York State. Keriann got her start in online business as a holistic health coach, where she managed her own website, blog, and email list. After learning more about digital marketing, she decided to transition from coaching to becoming a virtual assistant, so she can support other business owners and spread their message. She is now a marketing VA who loves copywriting and creating content for BizMagic’s clients!
Outside of the digital world, Keriann spends her time camping, hiking, and paddling with her border collie Maple, practicing yoga, and cooking new recipes. Working with BizMagic’s team has been a blast so far!
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Kim
DEDICATED VA
With BizMagic since May 2024Kim joins BizMagic from Morristown, New Jersey. She brings over 10 years of administrative experience and strong project management, relationship building, and strategic planning skills to her role as a Virtual Assistant. Before joining the team, she founded and operated her own grant consulting business, Empowered Grants, partnering with nonprofits to create meaningful impacts on their communities. She learned first-hand about all of the joys and challenges of being an entrepreneur, which allows her to empathize completely with all of her clients. In addition to her business administration skill set, she has a background in data collection and analysis from experience working in public health research for 4 years. In 2021, she completed her Master’s degree in Counseling, which she still leans on to connect with clients.
Outside of work, you can find Kim trying any and every creative hobby at least once (painting, drawing, collage, guitar, photography…the list goes on), gardening, listening to music, and hanging out with her dog, Freddie (named after one of the all-time greats, Freddie Mercury).
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Lucy
TECH & WORDPRESS VA
With BizMagic since September 2020Joining the BizMagic team from Bulgaria, Lucy is BizMagic’s star copywriter and WordPress expert. She not only writes beautiful content from scratch, but she repurposes content like nobody’s business, making her an ace at creating fabulous content for our clients to use in their blogs, newsletters, social media posts, or on their websites.
Lucy is a mother of two children (3&4), so multitasking and prioritization come naturally to her. In her free time, you will find her reading a book, playing with the kids, or writing some code or some copy. She loves the sound of the beach waves and a big mug of latte!
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Meg
GENERAL VA
With BizMagic since July 2022Megan joins BizMagic from Houston, Texas. She has worked in the hospitality/event industry for over 10 years, but has left the office life behind in 2020 and hasn't looked back. She loves to be able to jump into a variety of different projects with clients and learn new skills and tools as she goes.
Outside of work, you can find her on a plane traveling to new destinations, exploring new cities and new foods! Or at home, snuggling on the couch with her puppy and two cats and binge watching the latest drama series on Netflix.
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Nicole
COPY AND GENERAL VA
With BizMagic since May 2024Nicole is a veteran of the underground arts, a freelance journalist, publicist, administrator, and a small business owner with over a decade of experience in worker-owned cooperatives and highly collaborative workplaces. Over the years she’s created web, newsletter, and promotional content and collateral, managed social media accounts, spearheaded community and media outreach, and managed business operations, payroll, safety, compliance, and logistics. Platforms and tools she’s proficient in include Microsoft Office, Google Docs, Outlook, WordPress, Drupal, Mailchimp, MailerLite, Dropbox, Canva, Canvas, Moodle, Slack, HTML, CSS, Adobe Suite, multiple social media platforms, and multiple database/CMS systems. As a consultant and panelist she coaches on media relations, the publicity cycle, and workplace democracy, and is a co-owner of Substrate Arts, a digital magazine focused on longform and experimental coverage of the Bay Area arts.
One of Nicole’s current focuses is on the creation of accessible content and she’s thrilled to bring her varied skills in operations, systems, community engagement, and wordsmithing to BizMagic.
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Risper
TECH VA
With BizMagic since April 2024Coming from the vibrant city under the sun Nairobi, Risper is excited to bring her tech-savvy skills and passion for business support to the BizMagic team.
She is adept at leveraging technology to optimize workflows and enhance productivity. Whether managing calendars, building marketing funnels, or tackling technical challenges, she tackles each task with care and skill, ensuring every detail is right.
When she's not busy with tech stuff, Risper enjoys spending time with her family, soaking up every happy moment. She loves being with them whether they're out exploring or just relaxing at home. Plus, she's a total beach lover and can't resist a good piece of chocolate. Oh, and she's also quite the chef in the kitchen, whipping up delicious meals for her loved ones to enjoy.
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Sarah
GENERAL VA
With BizMagic since October 2024Sarah Horsford is a proficient communicator with over a decade of experience in taking over the little things that weigh down a business owner while also gathering the details to craft a business’s story. She has experience leading client accounts with multi-million dollar budgets while working at the top communications and marketing agencies in Tampa Bay. In January 2019, she decided to take that experience and serve clients on a one-on-one basis as a virtual assistant. Since then, she has served dozens of business owners in the industries ranging from health & wellness startups to 7-figure business coaches. Her passion is to do everything possible to lighten the load of the business she serves and truly loves the satisfaction of doing so.