Direct-to-Inbox is the New Direct-to-Consumer in 2025 with Blaire Brown

Apr 15

Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.

In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025.

We get into:

Why relying solely on social media is basically gambling with your visibility
How email marketing cuts through the noise and builds real relationships
What a welcome/nurture sequence actually is—and why you need one like... yesterday
The magic of conversational, authentic email content (a.k.a. not sounding like a marketing robot)
Tips to revive your stale email list without sending a “Hey stranger…” (cringe)
How unsubscribes are not a personal attack—they’re actually good for business
Blaire’s fave email platform (spoiler: FloDesk lovers, unite!)

Plus, we nerd out a little on strategy, share our email list screw-ups (because who hasn’t ghosted their list once or twice?), and wrap up with Blaire’s current tech stack.

About Blaire:

More than just a premium boutique marketing agency, Visionary Advantages specializes in transforming good ideas into jaw-dropping, head-turning brands that demand attention. We combine innovative strategy with premium design to craft cohesive brand identities that don’t just look pretty—they work hard for your business. Whether we’re creating standout logos, scroll-stopping social media content, or sleek, modern websites, our mission is to turn your vision into an unforgettable reality. Our roots in the fashion industry mean we’ve got an eye for high-end design and the expertise to bring your brand to life with polish and sophistication. But don’t let that fool you. We keep things fun, approachable, and tailored to your needs every step of the way. We’re not just marketers—we’re collaborators, storytellers, and problem-solvers who believe every brand has a unique story to tell. Whether you’re launching, rebranding, or leveling up, Visionary Advantages is your partner in building a bold, beautiful, and memorable brand.