The Real Talk on Email Marketing Platforms: My Faves, My Flops, and What I Actually Recommend
It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.
I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want to scream. Plus: a few insights on ActiveCampaign, Drip, and what you really need to think about when choosing an ESP for your biz.
In this episode, I’m talking about:
Why Kit continues to be my go-to, even after trying “bigger” platforms
The free ESP I recommend to clients again and again
When ActiveCampaign is worth the investment—and when it’s not
Why MailChimp and Drip are on my personal “never again” list
What to look for in an ESP that grows with your business (without making you rage quit)
Links & Mentions:
Need help choosing the right platform or making a switch?
Hit me up at patti@bizmagic.co—I’d love to help you figure out what works best for your biz (and yes, I can help with migrations too).
If this episode saved you from a MailChimp meltdown or helped you rethink your setup, share it with a fellow biz owner! And don’t forget to subscribe and leave a review—it really helps!
If you’re interested in learning how to work with BizMagic, I welcome you to schedule a consultation.
If you’d like to be a guest on the BizMagic Podcast, you can inquire here.
