The Power of Storytelling in Business with Katelyn Calhoun

Mar 25

Welcome back to another episode of the BizMagic Podcast! This time, we're diving into a topic that doesn't always get the attention it deserves but is essential for business growth: storytelling.

Joining me is Katelyn Calhoun, an Emmy-nominated filmmaker and the founder of Calhoun Creative Consulting, where she helps businesses craft compelling narratives that resonate. If you’ve ever wondered why storytelling is important for your brand, how to do it effectively, or why it makes people want to work with you—this episode is for you.

In This Episode, We Cover:

Why storytelling is crucial for building trust and connection in business
How a well-crafted story can make your brand unforgettable
The science behind storytelling and how it impacts memory and decision-making
Common mistakes people make in storytelling (and how to avoid them)
Different ways to use storytelling beyond social media (think testimonials, case studies, and brand messaging)
How to naturally weave a call to action into your stories
Practical tips for building confidence in sharing your story

About Katelyn:

Katelyn Calhoun is a seasoned visual storyteller and the founder of Calhoun Creative Consulting, a strategic storytelling firm dedicated to helping brands craft authentic narratives that foster trust and connection. With over a decade of experience in video production and documentary filmmaking, she specializes in translating complex ideas into compelling stories that resonate.

An Emmy-nominated filmmaker, Katelyn’s work blends artistry with strategy, ensuring that every story she tells serves a purpose. Her award-winning film Hellbender in the Blue (2021) was celebrated at international festivals, showcasing her ability to inspire action through documentary storytelling. She has collaborated with top organizations to produce impactful narratives, bringing a thoughtful and intentional approach to every project.

At the heart of Katelyn’s work is a belief in the power of story to build meaningful relationships. Through Calhoun Creative Consulting, she helps businesses articulate their values with clarity and creativity, ensuring their message not only reaches the right audience but leaves a lasting impact. Whether through full-service video production, strategic consulting, or brand storytelling, she equips her clients with the tools to communicate with authenticity and purpose.

Beyond her work, Katelyn is an endurance runner, traveler (on both land and sea!), and advocate for the human experience in all its forms. Her passion for adventure and connection fuels her storytelling, making her a trusted guide for brands looking to engage their audience through the art of narrative.